The CRUISE Shows are supported by a heavyweight, multi-media advertising and marketing campaign which consists of television, radio, national newspapers, regional newspapers, specialist cruise and travel magazines, consumer lifestyle titles, outdoor advertising, online and direct marketing.
In addition to the advertising and marketing campaign, a dedicated PR campaign will be run in the lead up to the CRUISE Shows to highlight, showcase and promote cruising to the media, giving sponsors and exhibitors valuable pre-show exposure.
Visitor profile - CRUISE London 2010
Total visitor numbers 16,378
Male 39%
Female 61%
| Age | |
| 18 - 24 | 2% |
| 25 - 34 | 7% |
| 35 - 44 | 18% |
| 45 - 54 | 37% |
| 55 - 64 | 24% |
| 65 and over | 12% |
| Annual household income | |
| > £50,000 | 25% |
| £50,001 - £100,000 | 29% |
| £100,001 - £150,000 | 8% |
| £150,001 - £200,000 | 3% |
| £200,001 - £250,000 | 2% |
| Prefer not to say | 33% |
| Spend |
| 82% said they are likely to book a cruise from one of the exhibitors as a direct result of visiting the show. |
| £3,246 average post-show spend per visitor... that's 16,378 visitors spending £53,162,988 over the next 12 months as a result of visiting the show. |
| 67% say that cruising is their main holiday. |
| 62% take a holiday once or twice a year in addition to their cruise, with an additional 38% taking three or more holidays a year. |